The tiny town of Pontelandolfo is notable for an unusual tournament known as the Ruzzola del Formaggio (here and here) that takes place during Carnevale. Ruzzolare means to tumble, and what is tumbled here are large forms of cheese!
A long time ago in the Middle Ages, the wealthy Baron of Pontelandolfo had a passion for gambling and would find any pretext for a good game as long as it was loaded with substantial stakes.
On the last Sunday of Carnevale he was having a late-night card game with his farmhand Pasquale: it was a tense competition with victory often changing sides. Dawn saw Pasquale the victor, who won extensive pastures and two farms.
Taking no notice of the change of ownership, the Baron allowed his cows to continue grazing on what had become Pasquale’s land. Pasquale protested to the Baron saying, “If I’m feeding your cows, I should be entitled to a share of the cheese from their milk!”