Stopping was the only logical thing to do. When else along a small country road between even smaller towns would you have the chance to stop for a coin operated refill… of fresh milk.
The first thing that stood out was the life-sized plastic holstein cow tied to a wooden plank by the road. (Slightly underweight in our opinion, then again it’s unfortunately not the first time far too skinny models have been used to advertise a product.) The second was the blinding, head-light reflecting sign with a stunned-looking cow on it (perhaps from all those headlights) pointing to the driveway of what was obviously a farm, informing drivers-by of a Distributore Automatico (lit. automatic dispenser).