ItalianNotebook – Italy Travel Blog

Iconic Italian Sunglasses: The Story of Ray-Ban

Ray-Ban is one of the most popular and recognizable sunglasses brands in the world. Known for their classic and timeless designs, Ray-Ban has been a staple in the fashion industry for over 80 years. But did you know that Ray-Ban’s roots are in Italy?

Ray-Ban was founded in 1936 by Bausch & Lomb, an American company. However, the brand’s iconic Aviator and Wayfarer styles were actually designed in Italy. In the 1950s, Bausch & Lomb turned to Italian eyewear manufacturer, Luxottica, to produce their sunglasses.

Luxottica was founded in 1961 by Leonardo Del Vecchio, an Italian entrepreneur. The company quickly became a leader in the eyewear industry and now owns several popular brands, including Oakley, Persol, and Vogue Eyewear. Today, Luxottica is the world’s largest eyewear company and produces over 130,000 pairs of glasses every day.

Ray-Ban’s Aviator and Wayfarer styles were both designed in the 1950s and have since become iconic in the fashion world. The Aviator was originally designed for pilots and has a sleek and classic look with a thin metal frame and teardrop-shaped lenses. The Wayfarer, on the other hand, has a bold and distinctive design with thick plastic frames and a slightly curved shape.

Both styles have been worn by countless celebrities and have been featured in movies, music videos, and TV shows. In fact, the Wayfarer was famously worn by Tom Cruise in the 1983 movie “Risky Business,” which helped to catapult the style into popularity.

Ray-Ban sunglasses have also been worn by several U.S. presidents, including John F. Kennedy, Lyndon B. Johnson, and Ronald Reagan. The brand’s timeless designs and high-quality materials have made them a favorite among both celebrities and everyday people.

In addition to their classic designs, Ray-Ban also offers a range of other styles, including the Clubmaster, Round, and Justin. Each style has its own unique look and feel, but all of them carry the same high-quality craftsmanship and attention to detail that Ray-Ban is known for.

Today, Ray-Ban is still produced in Italy by Luxottica and is sold in over 130 countries worldwide. The brand has become synonymous with quality, style, and sophistication, and is a favorite among fashion-conscious individuals around the globe.

In conclusion, Ray-Ban is an iconic sunglasses brand that has been around for over 80 years. While the brand was founded in the United States, its most famous styles were actually designed in Italy. Luxottica, an Italian eyewear manufacturer, has been producing Ray-Ban sunglasses since the 1950s and has helped to make the brand a global success. With classic designs like the Aviator and Wayfarer, as well as newer styles like the Clubmaster and Justin, Ray-Ban has something for everyone. Whether you’re a celebrity or just an everyday person, Ray-Ban sunglasses are the perfect way to add a touch of style and sophistication to any outfit. So the next time you’re looking for a new pair of sunglasses, consider investing in a pair of Ray-Bans – you won’t be disappointed!

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